We were approached by the Ministry of International Trade & Industry (MITI) to position Malaysia in the areas of sustainable innovation, we were appointed as key communications advisor covering: branding, promotions, video production and event management. This was sustained over a period of six months.

 

Malaysia’s theme of participation was designed to harmonise with the efforts of Expo Milano 2015 in addressing the complex and universal question of food, from a historical, cultural, anthropological, medical, technical, scientific, economic and ecological perspective.

In its 2,047 square-meter pavilion, which is both traditional and innovative in design, it illustrates, from seed to table, the National Key Economic Area Agriculture system, the program that is transforming agriculture on a small scale in a key area of the country’s economic development.

 

2.4 million people had visited the Malaysian Pavilion, representing 15 per cent of the total visitors to the expo, which was higher than the projected 1.6 million visitors. A study by a local newspaper, Corroere della Sierra , showed that Malaysia was the third most popular country among expo visitors