In line with the country's strategic intent of positioning Malaysia as the destination of choice for high valued visitors, an exquisite event such as Laureus World Sports Awards creates the necessary platform that attracts the world's best in sports and entertainment to converge in Malaysia. 

We worked closely with the Ministry of Tourism to oversee and ensure that Laureus World Sports Awards was aligned with Visit Malaysia Year 2014 and to maximise Malaysia's brand image on the global stage.

The Laureus World Sports Awards was aired live in over 100 countries and made available to more than one billion viewers, in addition to a traditional post-produced distribution to 180 countries and territories worldwide.